Stop dialing blind.
Every inbound and outbound lead gets a 0–100 fit and intent score, then enriched with owner names, services, and public signals — so the rep’s next call isn’t a cold guess, it’s the warmest lead on the list. We score our own 30k-record pipeline daily and hand it to our team in exactly this format.
the share of inbound leads
worth a real first touch —
the other eight waste a rep’s hour
A flat list is a tax on your team. Reps work it top-down, burn time on dead leads, and miss the few records that would have closed if anyone had noticed them. The missed-call follow-up, the company that’s actively hiring, the owner who just opened a second location — those leads are in the list. They’re just invisible.
Most CRMs hand you a name and a phone number and call it a lead. That’s a record, not intelligence. Intelligence is knowing which of those records is worth calling first, and what to say when you do.
“A scored, enriched list is the difference between dialing for dollars and dialing a known buyer.”
Every record, assessed.
Pulls from your CRM, web forms, lead-scraper output, or a CSV. Any list you have becomes a list we can work.
Scored against your ICP definition — industry, size, geography, role — weighted to your offer.
Public signals layered on top: hiring posts, ad activity, recent growth moves, site changes.
Owner names, services, sites, and channels filled in where available — so the first touch isn't a blind call.
Hot leads pushed to the top of the list automatically. Your rep opens it and the work is already prioritized.
Re-scored on a schedule, because intent moves. A dead lead becomes hot when they start hiring — you want to know.
We score what’s worth scoring.
Built for teams that work a list — outbound sales, inbound enrichment, account-based plays. The bigger the list and the higher the deal value, the faster the math gets honest: a scored list that saves a rep two hours a day and finds one extra close a month pays for this in the first week.
If your “list” is ten warm referrals, you don’t need this. We’ll tell you so on the call. And if your ICP is unusually niche, that’s actually where scoring earns its keep — generic models don’t know what a good lead looks like for you, and we define it together.
The 30k-record pipeline number below is real — it’s our own, scored daily. The rep who sits down to dial sees this format every morning. That’s why we built it.
The actual output.
Not a promise — the concrete things this produces and hands you.
Every lead scored 0–100
Fit + intent, blended into one number you can sort and route on.
Enriched records
Owner names, services, and public signals added to thin leads.
Hot-lead alerts
Your team gets pinged when a high-score lead lands.
Clean data in your CRM
Scored and enriched, pushed straight to where you work.
It scores our own pipeline every single day.
leads scored 0–100 on our own pipeline
flagged hot (score 70+) and pushed to the top
Stronger together.
Each product stands alone — but they’re built to plug into each other.
Three ways to get started.
Same engine underneath — different levels of how much we do for you. You get a real price after a short scoping call; no surprise sticker on the page.
We tune the scoring to your ICP.
- ✓Custom ICP weighting
- ✓CRM integration
- ✓Enrichment fields tailored to you
- ✓Hot-lead alerts
- ✓Tuning cycles
We keep your pipeline scored and fresh.
- ✓Continuous scoring + enrichment
- ✓Multi-source ingestion
- ✓Routing to reps
- ✓Quality reporting
- ✓Priority support
Anywhere — your CRM, inbound web forms, a purchased list, your Lead Scraper output, or a CSV you drop in. We score and enrich whatever you already have. You don't need a particular source to start.
Stop the cold dial. Start the warm one.
Send a slice of your list — owner, business, phone — and we'll score and enrich it for free. The spread between hot and cold is the whole pitch.
— Casey Hamilton · Surfscaler · Rochester NY