[08/14] § intelligence
Sonarlead intelligence

Pings the leads actually worth your call.

Your hottest

leads,

surfaced first.

// 0–100 score. fit + intent. every record.
Score my leadsSend us a sample list →
30,597leads scored
9,809flagged hot 70+
0–100unified score
dailyrefresh cadence
sonar · lead engine
> initializing scan…
pulling list from CRM…
30,597 total scored9,809 hot

The math

8/10

inbound leads not worth
a rep's first call

flat list
→ a tax on every rep's morning
blind dial
→ 80% of calls go nowhere
buried signal
→ hot lead missed, closed by competitor
“A scored, enriched list is the difference between dialing for dollars and dialing a known buyer.”

Casey Hamilton, Surfscaler

§ I — How the pipeline runs

List in. Ranked intelligence out.

§ II — What the system actually does

Not a CRM feature. A ranking engine.

Fit scoring · intent signals · enrichment · alert routing · CRM push · daily re-score

Layers, in order

01
Ingest layer
CRM pullCSV importAPI hookdedup
02
Fit scoring
ICP matchgeo filterindustry weightsize signal
03
Intent scoring
hiring signalsad activitygrowth movessite changes
04
Enrichment
owner nameserviceswebsite statuspublic signals
05
Route + alert
70+ thresholdCRM pushrep notificationre-queue

System pipeline

RAW LEADENRICHMENTowner · services · signalsSCORE ENGINEfit · intent · 0–100COLD · QUEUEWARM · WATCHHOT · ALERTCRM · PIPELINE9,809 hot of 30,597 scored

Scores our own pipeline every day.
30,597 records. Built and tuned in-house.

§ III — Our actual pipeline, scored

This is the format we hand our team every morning.

CompanyScoreRankSignalStatus
Apex Roofing Co.
91
RoofingHiring + ad spend spike
HOT
Clearwater HVAC
84
HVACNew location opened Q2
HOT
Midwest Dental Group
77
DentalSite updated, 3 open roles
HOT
Blue Ridge Plumbing
68
PlumbingStatic site, no recent ads
cold
Oak Park Auto Body
72
AutoGoogle traffic surge +41%
HOT
Harbor Light Café
43
FoodNo web presence
cold
Summit Legal Advisors
58
LegalLow intent signals
cold
Corner Laundromat
19
RetailUnindexed, no phone listed
cold
sample — real format, sample records
total scored: 30,597hot (70+): 9,809
§ IV — Every lead pinged. Only the real ones light up.

Six scenarios. The full scoring range.

// filter by temperature — hot/warm/cold. Each card = a real scoring scenario: a lead, its score (0–100), and the signals that drove it.

3 hot2 warm1 cold
hotRoofing · B2B
92
Apex Roofing Supply
Expansion + hiring = Sonar's clearest buy signal
Scoring signals
++Opened second location Q2
++6 open job postings (Indeed)
+Website rebuilt in last 90d
+Google Ads spend spike +68%
+Owner verified (LinkedIn)
warmHVAC · SMB
64
Lakewood HVAC & Air
Mixed signals — worth a call, not a priority push
Scoring signals
+Site indexed + updated 2024
-No active job postings
+Google Business profile active
-No detected ad spend
+Phone + owner verified
coldRetail · Micro
14
Corner Laundromat LLC
Disqualified by geography + no-signal record
Scoring signals
--No website or social presence
-Phone number not listed
--Out of target service area
-0 employees on LinkedIn
-Micro-business (<2 FTE)
hotDental · Multi-location
87
Ridge Dental Partners
Behavioral signals overrode category default — dental typically scores mid
Scoring signals
++3 locations, all recently updated
++Hiring dental assistants x4
+Review velocity up 3× (90d)
~Dental category: neutral default
++Behavioral override applied ↑
Category default = 50. Behavioral signals pushed to 87. Override is automatic when signals breach threshold.
warmLegal · SMB
58
Summit Legal Advisors
Fit match, but intent signals too quiet to prioritize
Scoring signals
~Solo practice, ICP edge case
-Site active, no updates in 1y
-No hiring signals
+Within service geography
+Phone verified, owner found
hotHVAC · Regional
84
Clearwater HVAC Co.
New location opened: the clearest growth signal in the data
Scoring signals
++New branch opened 6 weeks ago
+Ads running on Google + Meta
+Owner reachable (verified)
+7 Google reviews in 30 days
+Service area matches ICP

Showing 6 of 6scenarios · sample data, representative of real scoring patterns Sonar applies.

Every lead pinged. Only the real ones light up.

§ V — What we deliver

Built to your ICP. Not a generic model.

01
Every lead scored 0–100

Fit + intent, one number

Acme HVAC · 86 · HOT
02
Enriched records

Owner · services · signals

owner: M. Brennan
03
Hot-lead alerts

Score 70+ → team notified

9,809 pushed to top
04
CRM delivery

Scored + enriched, auto-filed

your pipeline, ready
§ VI — In the intelligence chain

Pairs with Tidepool and Driftnet.

Tidepool

Builds the list Sonar scores — nightly scrape → 30k records → Sonar ranks them.

Driftnet

Takes the hot leads Sonar flags and works them automatically with cold outreach.

stop the cold dial

Send us a slice of your list.

Owner · business · phone. We'll score it and send it back. The spread between hot and cold is the whole pitch.

Score my leads