A calculator that shows them their number.
We build you a custom-branded interactive tool that computes a real figure on a prospect’s actual inputs and captures the lead — not a generic brochure, not a popup quiz. The same engine running the four live calculators on this site: a prospect enters their numbers, sees their dollar figure, and the email goes straight to your CRM.
An ebook nobody opens. A calculator they finish.
PDFs and brochures fail because they don’t compute anything personal. A static promise about “typical savings” is easy to ignore. A calculator that shows a prospect their own dollar figure — based on their inputs, their numbers, their business — is the highest-converting lead magnet we run. Not because it’s clever, but because it’s specific.
Real number
A personalized figure on their actual inputs beats any generic claim. It's the difference between 'businesses like yours save 20%' and '$47,232 — your number.'
Built to share
Each result gets a shareable URL and a social card. When a prospect sends their number to a partner or posts it, the tool markets itself.
Captures the lead
Email and phone capture baked into the result reveal — gated enough to qualify, frictionless enough to convert. Feeds your CRM with full attribution.
Three pieces. One captured lead.
A small form built around the figures that move your offer — volume, rate, value, time. The fewer the inputs, the higher the completion.
Tuned to your industry benchmarks so the number is credible — not inflated, not conservative. The figure has to be real to land.
A personalized dollar figure they can't shrug off. Their number, on their inputs, specific to their business.
Email and phone capture before the full reveal — straight to your CRM with the inputs logged, so the follow-up is already warmed.
We’ll only build one if there’s a number worth computing.
Most offers have a hidden number — time saved, revenue lost, cost of doing nothing. On the scoping call we go looking for it. If it’s there, we find it and build the tool around it. If it’s not, we say so.
If your offer genuinely doesn’t have a number (purely emotional, purely aesthetic), we’ll tell you a calculator is the wrong lead magnet and save you the build. There are better tools for those offers and we’d rather point you there than take a fee for something that won’t convert.
For everyone else — service businesses, SaaS, agencies, anyone with a quantifiable outcome — this is the lead magnet that earned its place at the top of our own funnel. We know it works because we run it.
The actual output.
Not a promise — the concrete things this produces and hands you.
A branded calculator
An interactive tool that computes a real number on a prospect's inputs.
Lead capture built in
The result is the hook; the email/phone capture feeds your CRM.
Shareable result pages
Each result gets a page + a custom social card that markets itself.
Hosting + analytics
Live on your site, with attribution and conversion tracking.
The calculators that capture our own leads were built on it — go try one.
live audit tools running on this engine — see the calculators on this site
captures a lead with a real dollar number
Stronger together.
Each product stands alone — but they’re built to plug into each other.
Three ways to get started.
Same engine underneath — different levels of how much we do for you. You get a real price after a short scoping call; no surprise sticker on the page.
We design the logic and copy with you.
- ✓Custom calculation logic
- ✓Conversion-tuned copy + design
- ✓Lead capture → your CRM
- ✓Shareable result + social card
- ✓Hosting + light updates
We build, optimize, and run it.
- ✓Everything in Custom Build
- ✓A/B testing + optimization
- ✓Multiple tools / variants
- ✓Analytics + reporting
- ✓Priority support
Most calculators ship in two to three weeks from the scoping call. Complexity is the variable: a focused single-metric tool is faster than one with multiple industry verticals and dynamic benchmarks. We give you a realistic timeline on the call before any money changes hands.
Build the magnet that pays for itself.
Tell us your offer and the figure worth computing. We'll scope the tool, design it for your brand, and have it converting traffic.
— Casey Hamilton · Surfscaler · Rochester NY