[04/14] § reputation

Starboardreview engine

Steers your reputation up to five stars. Automatically.

More 5-star

reviews.

Automatically.

// happy customers ask at → public ★★★★★ · unhappy → private to you

Grow my reviews Free review gap audit →

88%read reviews first

~10 minpost-job trigger

0public 1-stars leaked

1 weekto live

// trigger: job complete

Marcus T. · HVAC tune-up

job #2047 · marked complete 2:14 PM

// SMS · sent automatically

Hey Marcus — thanks for choosing us! Mind sharing a quick review? Tap here 👇
g.page/r/leave-review

How was your experience?

The gap

88%

of people read reviews before
choosing a local business

1st

● competitor wins based on higher star count alone

5s

● to form a first impression from your rating

0%

● of unhappy customers bother to call — they post

“Your rating isn’t a reflection of your service. It’s a reflection of who you remembered to ask.”

See your review gap →

§ II — The system

Job done → ask fires → happy posts. Unhappy doesn’t.

Post-job webhook · SMS/email · private rating gate · platform routing · monitoring

System diagram

Webhook-driven. No staff action after setup.
Built and tuned in-house by Surfscaler.

System layers, in order

01

Trigger layer

job-complete webhookPOS integrationbooking syncmanual trigger

02

Ask engine

SMS/email routingtiming logictemplate personalizationopt-out handling

03

Private rating gate

private-first ratinghappy → publicunhappy → youfollow-up sequence

04

Platform routing + monitoring

Google · Yelp · Facebooknew review alertsresponse templatesrating tracker

“Any business can do great work. The ones with 4.8 stars just ask consistently. That’s the only difference.”

Casey Hamilton, Surfscaler

§ I — How the ask gets handled

Job done. Starboard handles the rest.

§ III — Today's review-request log

10 asks sent. 7 five-star reviews.

// 2 unhappy customers caught privately — never went public

TIME

CUSTOMER

CHANNEL

SENT

★ LEFT

NOTE

8:04 AM

Marcus T.

SMS

Posted to Google4.5 → 4.6

8:31 AM

Dana R.

SMS

Posted to Google

9:12 AM

Priya S.

Email

intercepted

Issue routed privately — not public

10:47 AM

Earl W.

SMS

Posted to Google4.6 → 4.7

11:58 AM

Jordan C.

Email

Posted to Yelp

1:22 PM

Keisha M.

SMS

intercepted

Unhappy — you saw it first

2:05 PM

Tom B.

SMS

Posted to Google4.7 → 4.8

3:48 PM

Lucia F.

Email

Posted to Google

4:30 PM

Steve P.

SMS

Posted to Google

5:19 PM

Carol N.

Email

Posted to Facebook

totals

10

7 × 5★

2 caught privately — 0 public

// rating climb · sample business · 90 days

4.2★

Before
(23 reviews)

4.4★

+30 days
(38 reviews)

4.6★

+60 days
(57 reviews)

4.8★

+90 days
(79 reviews)

§ IV — Not one script. A whole range.

Every review moment, handled its own way.

// tap a category — review requests, interceptions, re-asks, multi-location routing. Same engine, the right message every time.

Review requestSMS

Job marked complete · ~10 min post-service

Hi Marcus! Thanks for letting us take care of you today. If you have 30 seconds, a quick Google review means the world to a small business — tap here: [link] No pressure at all. 🙏

Starboard · sent automatically

★ left · Google

Email · direct linkEmail

Job complete · email on file · direct Google link included

Subject: Quick favor, Dana? 🌟
Hey Dana — we just wrapped up, and we hope everything looks great. If you've got a moment, leaving us a Google review really helps others find us:
→ [Leave a review on Google]
Thank you so much. — The Team

Starboard · sent automatically

★ left · Google

Gentle re-askSMS

No review after 3 days · one follow-up only

Hey Earl, just a quick follow-up from Tuesday! If you enjoyed the service and have a second, we'd really appreciate a Google review: [link] — totally optional, just wanted to make sure you saw it. 😊

Starboard · sent automatically

★ left · Google (day 4)

Negative interceptionSMS

Customer signals dissatisfaction on private rating · caught before posting

Hi Keisha — we're so sorry something wasn't right. We'd love to make it right before you go. Can you tell us what happened? The owner will personally follow up. [reply here or call us]

Starboard · sent automatically

Intercepted · owner notified

Private resolution flowEmail

Unhappy private rating · follow-up email with resolution offer

Subject: We want to make this right.
Hi Jordan — we saw your private feedback and we take it seriously. We'd like to offer [a complimentary revisit / partial refund — owner's call]. Please reply here or call us at [number]. We don't want you to leave unhappy.

Starboard · sent automatically

Intercepted · resolution offered

Multi-location routingSMS

Job at Branch B location · routed to correct Google Business Profile

Thanks for visiting us on Elmwood Ave, Lucia! If you'd like to leave a review, here's the direct link for that location: [Elmwood Ave Google link] — it helps us more than you know. 🙏

Starboard · sent automatically

★ left · correct GBP

SMS · warm toneSMS

Repeat customer · warmer, shorter message

Marcus! Always great seeing you. If you have a second, would you mind leaving us a quick review? Means a lot coming from a regular: [link] 🌟

Starboard · sent automatically

★ left · Google

Timed sendSMS

Job done at 7 PM · Starboard holds ask until 9 AM next day

Good morning! We wanted to say thanks again for yesterday — if the job looked great, a Google review would really help us out: [link] Hope you have a great day! ☀️

Starboard · sent automatically

★ left · Google (next morning)

Showing 8 of 8message types · sample data — representative of real Starboard sends, not fabricated reviews or real customers.

Every review moment, a different play.

§ V — What we build for you

Four things. One outcome.
A rising star rating.

Automated review requests

Sent by text or email at the perfect post-service moment.

"Thanks Dana! Mind leaving us a quick review? ⭐"

More 5-star reviews

Consistent asking turns happy customers into a rising rating.

Negative interception

Unhappy customers reach you privately first, before they go public.

Rating + competitor tracking

Watch your stars climb and see how you stack up locally.

§ VI — Is Starboard right for you?

Not every business. Not every situation.

right for you if...

Reviews are how customers find and choose you (local search / map ranking)

You serve customers at a definable end-of-job moment you can webhook

Your service is good — you just don't ask consistently

You want a rising star rating without hiring someone to manage it

You capture customer contact info at the point of service

not right if...

Reviews don't move your customers (B2B, enterprise, regulated sectors)

You can't capture customer contact info at the point of service

Service is genuinely inconsistent — asking surfaces honest bad reviews

You need review generation to work without any setup or integration

You want to block unhappy customers from posting publicly (we won't do this)

§ VII — Get started

Climb the rating that wins the customer.

// tell us your business · we show you your review gap vs. the top local competitor · you decide

Grow my reviews →