Every call.
Graded. Coached.
Your reps make the same mistakes on repeat because nobody has time to review the tape. The AI Sales Call Coach listens to every call, scores it against your framework, and hands each rep a specific drill — so coaching becomes a daily habit instead of a quarterly ride-along, and new reps ramp in weeks, not months.
Drill → Objection handling. Stop conceding on price before testing the real concern.
The tape goes unwatched
Every team says coaching matters. Almost none does it consistently, because listening to calls is slow and a manager’s day is full. So reps repeat the same fumbles — talking past buying signals, caving on price, forgetting the next step — and the only feedback is a deal that quietly didn’t close. Talent doesn’t plateau. Un-coached talent does.
No review
Nobody has time to listen to every call, so most calls are never reviewed at all.
Vague feedback
'Be more consultative' isn't coachable. Reps need the specific moment and the specific fix.
Slow ramp
New reps learn by losing deals for months because there's no fast feedback loop.
Tape to coaching, automatically
Calls flow in from Zoom, your dialer, or phone — no new habits for reps.
Each call graded against your framework, dimension by dimension.
Recurring patterns surface as a per-rep weakness portrait, not one-off notes.
Each rep gets a specific daily drill aimed at their real gap.
Scores trend over time so managers see who's improving and who needs help.
It coaches humans. It doesn’t close for them.
Straight up: we built this to sharpen our own selling — and the honest lesson is that a coach only works if it gets used. So we built it to do the work for you: the review happens automatically, the feedback is specific, and the drills are short enough that reps actually run them.
It’s for teams that sell on calls and want to coach consistently — and for solo closers who want a sparring partner. If your revenue doesn’t run through sales calls, or your team won’t record them, this isn’t your tool and we’ll say so.
And it will never pretend to replace a great manager or a great rep. It makes both better, faster.
The actual output.
Not a promise — the concrete things this produces and hands you.
A score on every call
Graded against your framework, dimension by dimension.
A per-rep weakness portrait
The recurring pattern, not a one-off note — so coaching hits the real gap.
A daily drill
One specific, short exercise aimed at each rep's actual weakness.
Team trends
Who's improving, who needs help, and on what.
We built it to grade our own sales calls before anyone else's.
graded daily on the founder's own calls — built to sharpen our own selling first
Stronger together.
Each product stands alone — but they’re built to plug into each other.
Three ways to get started.
Same engine underneath — different levels of how much we do for you. You get a real price after a short scoping call; no surprise sticker on the page.
We set up your rubric and onboard the team.
- ✓Custom scoring rubric
- ✓Up to 5 reps
- ✓Manager dashboard
- ✓Team weakness trends
- ✓Onboarding + tuning
We run the coaching program for you.
- ✓Unlimited reps
- ✓Managed rubric + calibration
- ✓Weekly coaching summaries
- ✓New-rep ramp tracking
- ✓Priority support
It transcribes the call, then scores it against a framework — discovery, qualification, objection handling, next-step, close — that we set up around how your team sells. You define what 'good' looks like; the coach measures every call against it consistently, which no busy manager can do by hand.
Stop losing deals to un-coached calls.
Send us a recent call and we'll grade it for free — you'll see exactly what the coach catches before you commit to anything.
— Casey Hamilton · Surfscaler · Rochester NY