Not right for everyone.
this is right if you...
Revenue comes through calls or form submissions
Current site has no clear above-fold CTA
Load time over 3 seconds on mobile
Know what you sell and who buys it
Want to hand it off, not manage a page builder
this is NOT right if you...
Pure e-commerce with hundreds of SKUs (use Shopify)
Pre-revenue, still figuring out who buys
Want to manage content yourself in a builder
Think a website replaces a sales process
How we work together
Three ways to get started
Self-serve, partner with us, or let Casey build and manage everything. Same engine — different levels of involvement.
Template + Managed
Build it with you
Typical lift: 2–4% revenue recovery
- Vertical template + custom branding
- Casey writes initial copy from a discovery call
- Up to 8 pages of content
- Monthly content updates (up to 2 hrs)
- + 4 more
Fully Custom
Hand it off completely
Typical lift: 3–5% revenue recovery
- Fully custom design (not template-based)
- Casey writes all copy from a strategy call
- Unlimited pages
- Monthly content updates (up to 6 hrs)
- + 4 more
Questions We Get Asked
Why not just use Squarespace or Wix?
Squarespace and Wix are optimized for ease of use. We optimize for conversion. If your site is a business card, template builders are fine. If your site is the front door to your pipeline and you want it to generate calls and form submissions, you need a site built with that one goal as the constraint — not a template built to look like everything else in your category.
How long does a site take to build?
A standard 5-page service site takes 2 to 4 weeks from intake call to launch. Larger builds with custom functionality or integrations take 4 to 6 weeks. We scope it before you commit. Timeline is written into the agreement. No surprises.
What does 'one round of major comp changes' mean?
After we show you the initial design, you get one feedback session where we incorporate major structural changes. After that round, we lock the layout and build. Small copy tweaks don't count toward this — it's about structural changes to the page layout. This keeps the project from drifting and keeps your timeline predictable.
Do you write the copy or do I provide it?
We write it from a 20-minute intake call. You tell us about your business, services, ideal customer, and the one action you most want visitors to take. We turn that into copy. You review it and give feedback. One revision round is included. Good copy is not something you should have to draft yourself.
What platforms do you build on?
Next.js for performance-critical or complex builds — our default recommendation for most service businesses because of load speed and SEO characteristics. Webflow when the client needs to manage content themselves without touching code. We don't recommend WordPress to new clients — the security surface and performance overhead aren't worth it for sites we can build faster without it.
Will I be able to keep my domain?
Yes. Your domain stays yours. We configure it to point at the new hosting. If you decide to stop working with us, we export the code and you can host it anywhere. No lock-in.
Can you build on a site that already exists?
It depends on the platform. If you're on WordPress or Squarespace, we typically rebuild rather than extend — trying to retrofit conversion improvements onto a slow foundation rarely gets the results a clean build does. We'll tell you during the audit whether the existing site is worth preserving.
What's the 30-day tune period?
After launch, we monitor analytics and conversion rates. If something isn't performing — a headline isn't resonating, a CTA is getting ignored, a section has high scroll-exit — we adjust it. The 30-day tune is included in all DWY and DFY builds. It's how we make sure the site is actually doing its job.
The math is simple: 500 visitors at 0.8% conversion is 4 leads. At 3.5% it’s 17. That difference doesn’t require more ad spend — it requires a better site.
A 15-minute conversation is enough to scope whether we’re the right fit and what it would cost. No commitment. No sales deck. We look at your current site and tell you exactly what’s broken.
Casey Hamilton — Surfscaler · Rochester, NY
Written and designed 2026 · All builds are custom — no templates, no page builders
issue 2026