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Fill in your store details to see your recoverable revenue.
Four things we'd build for your store
Not recommendations. Actual builds. Estimated impact per item below.
3-step automated recovery email sequence
We'd build thisPersonalized emails at 1h / 24h / 72h post-abandonment with subject-line A/B testing. Estimated lift: 8-15% additional cart recovery vs. no sequence.
SMS recovery for opted-in customers
We'd build thisText reminders 4 hours after abandonment with a one-tap checkout link. Estimated impact: SMS recovers 2-3x the rate of email for same-day shoppers.
Dynamic discount logic by cart value
We'd build thisAI decides per-cart whether to offer free shipping, % off, or no incentive based on cart size + customer history. Estimated impact: protects margin on high-AOV carts while still recovering price-sensitive shoppers.
Exit-intent capture before they leave
We'd build thisLast-second email capture trigger on cart exit, so even non-customers feed into your recovery list. Estimated impact: 3-7% of visitors who would've vanished now get captured.
“Most stores are recovering 3–5%. Best-in-class is 12–15%. The gap between those two numbers, applied to your traffic, is the audit result.”
What this audit actually calculates
Three inputs. Benchmark math. Here is where the number comes from.
STEP 01
Applies your store type's abandonment rate
Different store categories have different abandonment profiles. Fashion stores see higher abandonment than subscription boxes. Electronics see more comparison-shopping delay. The audit loads benchmark abandonment rates by store type.
STEP 02
Calculates abandoned carts from your traffic
Using your monthly visitor count, it estimates how many carts get initiated and abandoned. Your AOV determines the dollar value attached to each abandoned cart.
STEP 03
Shows the gap between current and best-in-class recovery
Best-in-class 3-step recovery sequences recover 12–15% of abandoned carts. The audit shows you the dollar gap between what you're currently recovering and what that ceiling looks like for your store.
Anonymized industry scenarios
§ IV — Industry scenariosWhat this looks like for real stores
Illustrative examples based on benchmark data, not real client results.
Shopify Fashion Brand
8,000 monthly visitors
72% abandonment · $95 AOV · 5% current recovery
$29,000+
additional annual revenue (best-in-class recovery)
WooCommerce Home Goods
22,000 monthly visitors
68% abandonment · $145 AOV · 4% current recovery
$118,000+
additional annual revenue (best-in-class recovery)
DTC Supplements Store
5,500 monthly visitors
65% abandonment · $67 AOV · 6% current recovery
$14,000+
additional annual revenue (best-in-class recovery)
Common questions
How accurate is this audit?
It uses published industry-average cart abandonment rates (Baymard Institute research places the global average around 70%) combined with your store type, monthly visitors, and average order value. The recovery figures are based on documented performance of 3-step email sequences. Treat the output as a credible estimate, not a guarantee — your actual numbers depend on email list quality, brand trust, and timing.
Why are the recovery sequence values set at those percentages?
Industry data consistently shows 3-step automated sequences (1 hour, 24 hours, 72 hours post-abandonment) recover between 5% and 15% of abandoned carts, depending on vertical and AOV. Best-in-class sequences with personalization and urgency nudges hit the top of that range. The audit uses conservative mid-range figures so you're not chasing an inflated number.
Does this work for Shopify, WooCommerce, or custom stores?
Yes to all three. The calculator is platform-agnostic — it works off your traffic and AOV numbers, not your platform. The AI cart recovery product that powers the sequences integrates via webhook and is compatible with any store that can fire an event on cart abandonment.
What's the difference between 'recoverable revenue' and 'total abandoned revenue'?
Total abandoned revenue is the full value of all carts that didn't convert. Recoverable revenue is the subset that a well-executed follow-up sequence can realistically win back. Most abandoners are genuinely undecided — price comparison, distraction, payment hesitation. A timely, well-written sequence addresses those objections.
What if I already have an abandonment sequence running?
Then the 'gap to close' column in your results is especially useful. It shows the difference between what you're currently recovering and what best-in-class looks like for your store type. Many stores have a basic sequence but underperform because of timing, subject line quality, or single-email sequences instead of three-step ones.
Is this just a sales pitch in disguise?
The math is real regardless of what you decide. If your recoverable number is $400/month, that's probably not worth a tool investment. If it's $8,000/month, that's a different conversation. We built the audit because most store owners dramatically underestimate abandonment loss.